Management

Asia Factory Direct represents YOU! We are well seasoned in the Asian backwaters. We know the factories, we save you time and money,we eliminate sub-factories,we eliminate middlemen, and most important, we eliminate your headaches!. Please contact us with your container quantity and repeat  purchasing needs. Our vast network will save countless hours of vendor search and will avoid the costly mistakes inherent when dealing on the other side of the world, in another language, and with unknown manufacturers. We can develop your OEM products and we have several key areas of specialty products. Contact us to discuss how we may cut the fat out of your process.

Our People
Find More About Our People



Robert W. Richard
President/Ceo

The vision and strategy of Asia Factory Direct, Inc and affiliated companies is to make global products available to you, right on your doorstep, without middle-men being involved. Under the leadership of Robert Richard, the CEO and President, Asia Factory Direct and Asia Factory Wholesale strive to source top quality products worldwide directly from the manufacturers and bring them to you in an efficient and streamlined process. We have over 20 years experience in building a better supply chain to serve the customer's needs. Mr. Richard holds a Masters Degree in Business Administration. He has traveled the world in search of quality vendors and products. He has been a Captain with a major airline for over 25 years. He was previously a pilot in the US Navy and now is the team leader of AFD & AFW. Please feel free to contact Mr. Richard directly about your product needs; or quality vendors may want to discuss distribution of products in the USA, Latin America, and the Caribbean. We are efficient, diligent, quality conscious, tenacious, and determined to get the most efficient deals done, serving both our customers and vendors well in a win/win, long term, mutually beneficial partnership.

The President/CEO of AFD cares about the success of the company. Operations, marketing, strategy, financing, creation of company culture, human resources, and hiring the best human talent combine to offer YOU the customer the best service ever , compliance with safety regulations, sales and much more.

Enrique Padrón
International Sales Manager

Our International Sales Manager is responsible for finding new customers and executing leads from new business development . The main focus of this position is in selling user-centric design and user experience research and training services. The International Sales Manager works in close cooperation with company-internal functions, including:

  • Production teams
  • New Business Development
  • Managing Consultants
  • Global Sales & Marketing

Our Internatioanal Sales Manager has the following qualifications:

  • Relevant work experience
  • Understanding sales of professional services
  • Capability to maintain and build long client relationships
  • Strong communication skills both in Spanish and English - both written and oral
  • Creativity to participate in design of sales strategy and solutions
  • Creativity to participate in producing new services and products
  • Capability to cope with tight schedules and work under pressure

Our International Sales Manager is able to analyze customer needs and thereby find good practical solutions. Our Sales Manager have the ability to work in a team as well as solving tasks as an individual. Much of the work involves cooperation with teammates around the world. Our Sales Manager is open-service-oriented with strong client orientation.

 

Keith Richard
General Manager

Our General Manager has broad, overall responsibility for our business and organization. Whereas a manager may be responsible for one functional area, our General Manager is responsible for all areas.

Our General Manager is  responsible for the overall strategic planning and direction of Asia Factory Direct .
He is responsible for the look, feel and interface of the entire direct connection to the customers. 

Our General Manager is responsible for researching and developing the best most competitive efficient models to run the organization and give our customers superior service and support.
Our General Manager is a visionary that is interested in putting our products on top of the table.

Our General Manager is a confident, skilled individual. He is passionate and knowledgeable about our market and our position in it.


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